About Us

Our aim to is help create a significant value and benefit from a day session. First, we send a quick information request. We ask our client to outline their three hottest challenges. Then we do a little preliminary research and set up a meeting generally with a pre-selected & customised team from Grey Matters Business Advisory (3 of our members)

We get results by listening, asking questions and where appropriate offering insights from our own experiences. The coming together of our minds will help unblock the creative thinking to create breakthroughs and thinking changes to enable a successful future pathway for your business.

Andy Rooke

For the first 27 years of Andy’s career he collected a wide variety of industry experience with roles including Chief Executive, General Manager and Commercial Manager . More recently, Andy has devoted time, experience & resource into a business in Leadership Advancement and Business Improvement Coaching. He sits on the boards of several private companies and coaches many senior executives in Australia, New Zealand and Asia.

As a co-founder of Grey Matters he has a passion for making sure the wealth of knowledge available to business owners is broadened and accessible as a resource for them to unlock their full business a personal potential.

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Dan Valmadre

Dan is a motivated, naturally curious and passionate business leader. With more than 35 years’ experience & 23 of those years as an employer, CEO & business owner, he has presided over and been part of many team success stories both nationally & abroad. Key achievements include: Building a world class manufacturing, software development, global field service and export company: Transcale Pty Ltd. Wrote & implemented an ISO 9001 compatible quality management system. Successfully won more than $2M in product and export development grants from both state & federal governments over time. Developed Transcale into a company listed in the top 25 Australian mining technology export supply companies as documented by the Australian Journal of Mining in the early 2000’s. At its peak, Transcale was exporting to 26 countries including China, Russia, Indonesia, The America’s and Europe. More recently, Dan has worked with SME’s on group/corporate mergers, business improvement & business development along with being a co-founder of Grey Matters to facilitate and unlock the wealth of knowledge available to business owners as a resource for them to put into view their full business potential.

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